Social Media Glossary

How to use the glossary

Each page covers just one term. The first paragraph gives a one-line definition, followed by differences between networks, what to watch for in practice, and which SNS TOWN features are related. When you want your team to share the same meaning in a meeting or a report, the first paragraph is all you need to read.

The terms fall into four groups: "metrics" such as impressions and engagement rate, "posts and features" such as hashtags and threads, "how it works" such as algorithms and APIs, and "operations" such as scheduled posts and two-factor authentication. The same term can be counted or named differently depending on the network, so for any term you care about, read through to the section on differences between networks.

When you want to go deeper

Once you know what a term means, the pages in Learn social media management cover the thinking and the steps in detail. For example, the metric terms connect to The basics of social media analytics, and the post terms connect to How to write posts people read.