What is a Facebook Page?
Facebook has "profiles," which belong to people, and "Pages," which belong to shops, companies and organizations. A Page is an official front door within Facebook, where you can put basic information such as business hours, location and contact details, together with your announcements in one place.
A Facebook Page's strength is that you can put long text, photos and event announcements side by side in the same place. The post limit is 63,206 characters, far more than other networks, and you can include links in the body. It suits businesses that want to show both photos and explanations: local companies and shops, and real estate and construction companies that want to show completed work (social media for real estate).
Four stages before a post reaches the feed
In its Transparency Center, Meta publishes how Facebook's feed is ranked. AI systems pick, rank and deliver the feed, and they work in these four stages.
| Stage | What happens |
|---|---|
| 1. Gather candidates | Collect posts from friends, Pages you follow and groups you've joined (excluding those that violate the Community Standards) |
| 2. Narrow down with signals | A lightweight system cuts the candidates to about 500. Problem posts are shown less |
| 3. Predict | Predict how interesting and valuable each post is to that person |
| 4. Rank by score | Give each post a relevance score from the predictions and rank them. Also avoid long runs of similar types of posts |
A Page's posts first enter the candidates of "people who follow the Page." That means if you have no followers, your posts don't even become candidates. Running a Facebook Page is as much about getting people to follow it as it is about posting.
What is being predicted?
The Transparency Center gives examples of the predictions made in stage 3.
| Example prediction | What it means for a Page's posts |
|---|---|
| Will they scroll past without reacting? | Is it clear at a glance what the post is about? |
| Will they open the post and view it full-screen? | Are the photos and content worth looking at? |
| Will they tap an outside link, and how long will they stay after tapping? | Does the linked page match what they expected? |
Examples of signals include how long someone looked at a post, how much of a video they watched, their interactions with the poster, how many friends reacted, and the number of comments and how closely they relate to the topic. It's worth remembering that Facebook looks at not only how many comments there are, but whether they are on topic. Comments that have little to do with the content are unlikely to help your score.
What viewers can choose
Viewers can hide a post, snooze a source temporarily, or unfollow. Posts from Pages added to "Favorites" appear near the top in newest-first order, and switching to the "Following" view shows only what you follow, newest first. If regular customers add your Page to their Favorites, your posts are much more likely to be seen.
How shops and companies should run their Page
Make the post's subject clear from one photo
The first prediction was whether someone will scroll past. To stop people as the feed rolls by, the photo should tell them what the post is about. Use a dish for a new menu item, a finished photo for a completed job, and a shot of the venue for an event. The rules for photos are in the next section.
Include something local people want to talk about
Comments and how closely they relate to the topic are a signal, so posts that make readers want to write about their own experience have an advantage. Pick topics that make local customers reply "us too": seasonal events, local happenings, and answers to questions you often get. That kind of topic creates the conversation a Page is meant for.
Match the link destination to the post
Whether someone taps an outside link, and how long they stay after, is also predicted. If the linked page doesn't match what the post led them to expect, they go straight back. Before you add a link to a booking page or product page, say clearly in the body what that page is.
Space your posts out
Because similar types of posts are spread apart in the feed, posting at intervals lets each post be seen better than putting out several similar ones on the same day. For how to keep a steady pace, see how to decide your posting frequency.
Photo rules
According to Facebook's developer documentation, "Page photos," these are the photos you can post to a Page (as of October 2026).
| Item | Details |
|---|---|
| Formats | JPEG, PNG, GIF, BMP, TIFF |
| File size | Up to 4MB |
| PNG | 1MB or less recommended |
| Dimensions | No set rule. Facebook resizes it for display after you post |
Photos taken on recent smartphones can exceed 4MB. Resaving at about 1080 to 1440px wide brings them under the limit without a big drop in quality. If you made an image with text or diagrams as a PNG, also check that it is 1MB or less. Sizes for each network are listed in image and video sizes for each network.
Posting to a Facebook Page with SNS TOWN
SNS TOWN posts to Facebook Pages through Meta's official API. When you authorize with Facebook Login, a list of Pages you manage appears, and only the Pages you choose from it are connected. It never posts to a personal profile.
| Item | How SNS TOWN handles it |
|---|---|
| Body text | Up to 63,206 characters |
| Images | Up to 10 (1 video; images and video can't be mixed) |
| Link card | One can be added to a post with no image or video |
| Image description (ALT) | Up to 1,000 characters |
| Deleting after posting | You can delete from SNS TOWN |
If you've also connected Instagram, one switch on the composer lets you post to your Facebook Page and Instagram at the same time (simultaneous posting). Posting the same photo to two networks takes one step instead of two. How Instagram works is explained in how Instagram recommendations work.
After posting, you can see followers and reactions in Analytics. The checks written for X (such as a URL in the body) are shown as warnings on Facebook Pages instead of blocking the post, and a post is stopped only if it is less than one hour from the posts before and after it.
As of October 2026, the number of accounts you can connect is limited until Meta's app review process is complete.
Frequently asked questions
Should I post from my personal profile or a Page?
For a shop or company, posting from a Page is the standard approach. A Page can carry your business hours and location together, can be managed by several people, and can be scheduled from SNS TOWN. A personal profile is a place for connecting with friends, so it isn't suited to continuing to promote a company.
Is it okay to put a URL in a Facebook Page post?
Yes. The Transparency Center also lists whether someone taps an outside link, and how long they stay after, as examples of predictions. What matters is that the linked page matches the content of the post. In SNS TOWN, a post with no image can also include a link card.
Will my posts be seen if the Page has few followers?
A Page's posts first enter the candidates of the people who follow it. While you have few followers, the quickest way is to tell people about the Page and get them to follow it, for example at the register, on business cards or on other networks.
Will long text still get read?
The limit is 63,206 characters, but whether you catch people's eye in the feed depends on the photo and the opening lines. Think of long explanations as something read by people already interested by the photo and the first few lines, and make the opening say what it's about.
I got a message that my photo is too large to post
Facebook Page photos can be up to 4MB. Smartphone photos can exceed that, so resave at about 1080 to 1440px wide in a photos app or similar before posting. SNS TOWN doesn't automatically shrink images, so you need to prepare them before uploading.
If I have several Pages, can I manage them together in SNS TOWN?
After Facebook Login, you choose the Pages you want from the list that appears and connect them. You can also keep each Page separate as its own company or brand.
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