The short version
Buffer lets you schedule posts simply, with pricing based on how many social channels you connect. It has a free plan and a wide range of destinations, including Bluesky, Mastodon, Pinterest and Google Business Profile. It suits people who want to start scheduling for free, or who want to send the same content to many networks.
SNS TOWN is built so that AI prepares drafts from your company information ahead of each post time, and a person only has to approve them. Rather than a scheduling tool alone, it covers everything from writing to keeping the habit going. It also has features for responding to reactions, such as X campaigns and auto replies.
How pricing works
Buffer's prices are published on the Buffer pricing page. As of October 31, 2026, Free is $0 (up to 3 channels, up to 10 scheduled posts per channel, 1 user), Essentials is $5 per channel per month, and Team is $10 per channel per month. Pricing depends on the number of channels (connected social accounts), and Team allows an unlimited number of users.
SNS TOWN charges a monthly fee per company, and each plan sets the number of connectable accounts and the number of people who can use the screens. AI drafts and images are paid for with credits, and each plan includes monthly credits. See Pricing for details.
| What we compare | Buffer | SNS TOWN |
|---|---|---|
| How pricing is set | Number of connected channels | Per company (accounts and users are set by plan) |
| Free plan | Yes (3 channels, 10 scheduled posts) | No |
| Free trial | 14 days | 7 days (No credit card required) |
| Number of users | Unlimited on Team | Set by plan (unlimited on Enterprise) |
The free plan is a real strength of Buffer. SNS TOWN has no free plan; you try it through a 7-day free trial.
Supported networks
| Network | Buffer | SNS TOWN |
|---|---|---|
| X, Threads, Instagram, LinkedIn | Yes | Yes (LinkedIn: personal profiles only) |
| Yes | Yes (Pages only) | |
| YouTube, TikTok | Yes | Under review |
| Bluesky, Mastodon, Pinterest | Yes | No |
| Google Business Profile, Substack | Yes | No |
Buffer connects to more networks. SNS TOWN concentrates on the networks most commonly used for official business accounts in Japan. In return, its network-specific composer lets you pick the finer options each network offers, such as X polls and threads, Instagram collaborators and Threads topics.
Writing and publishing
Buffer includes an AI Assistant on every plan, which helps draft and rephrase post text. The Team plan adds an approval workflow and detailed permission settings.
SNS TOWN's AI goes as far as preparing drafts automatically to match the times in your post cycle. It works from the company profile and key messages you entered beforehand. Right before publishing, a pre-post check flags wording that works against X's recommendation system.
| What we compare | Buffer | SNS TOWN |
|---|---|---|
| AI-written post text | All plans (AI Assistant) | All plans (uses credits) |
| Automatic AI drafts timed to your schedule | Not confirmed on the official page | Yes (post cycle) |
| AI images | Not confirmed on the official page | Yes |
| Approval workflow | Team | All plans |
| Auto replies and campaigns | Not confirmed on the official page | Yes (X and Threads for auto replies; campaigns on X) |
Which one fits
| If this sounds like you | Better fit |
|---|---|
| You want to start with free scheduling only | Buffer |
| You also want to post to Bluesky, Pinterest or Google Business Profile | Buffer |
| You have many users and don't want costs to grow with headcount | Buffer (Team) |
| You tend to get stuck at the writing stage | SNS TOWN |
| You want giveaways on X or automatic replies to keywords | SNS TOWN |
| You want to run on Japanese screens with Japanese AI drafts | SNS TOWN |
Frequently asked questions
What is the difference between Buffer's free plan and SNS TOWN's free trial?
Buffer's free plan can be used continuously within its limits, such as 3 channels and 10 scheduled posts. SNS TOWN's free trial lasts 7 days and lets you try the features of the plan you choose. No credit card required.
Are SNS TOWN's screens in Japanese?
They are available in Japanese and English. The screen language is set per person, and the language of AI-written posts is set per company or brand.
Can I move posts I scheduled in Buffer?
SNS TOWN has bulk scheduling by CSV. If you arrange your post text and times in SNS TOWN's CSV format, you can import them all at once.
Both have AI. What is the difference?
Buffer's AI helps you while you write a post. SNS TOWN's AI prepares drafts automatically to match your post cycle times, and once a person approves them, they go out. See AI-written post drafts for details.
可免費試用 7 天，無需綁定信用卡。
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